Knolling is a photography trend you need to know about. It’s growing in popularity, especially in commercial photography. Knolling means arranging items in parallel or at 90-degree angles. This creates clean, striking images, perfect for showing off products and brand image.
Knolling, also known as flat lay photography, has been around for decades. It gained traction with social media, turning into a popular trend for showcasing everything from food to tools.
Originating in 1987, the term ‘knolling’ was coined by a janitor at a furniture shop. It gained fame through artist Tom Sachs and has evolved on social media, with thousands of Instagram posts.
Knolling can transform your commercial images. It grabs attention with its neat lines and angles. Being a growing trend on social media, it can increase your profile. It clearly showcases products, links items in a collection, and reflects your brand image in a clean, stylish way. You can add your personal touch to make it unique.